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- he must be laughing all the way to the bank...
The ad seems centered around brand awareness, not even product awareness. Are there actually people on the planet who don't know what Microsoft is? I thought they were trying to promote Vista. You'd think there'd be at least a mention of something Vista related in there somewhere.
I assume this ad was done by a major ad firm. And I also assume they got paid close to what Seinfeld got for this. Talk about a multi-million dollar waste. Bill could have saved some more kids in Africa with that money. Seriously.
mall near you.
So I read some articles on the matter. None of the pro-MSFT explanations rang very true to me.
I went back and rewatched some fo the Mac/PC ads on Apple's site. They were short, concise, clear and funny: http://www.apple.com/getamac/ads/
Oh wells...I guess we'll see what the next batch of commercials from Seinfeld have in store for us.
As an aside, I really don't agree with the choice of Seinfeld. He's been out of it for too long to have much pop culture impact. In fact, his style of humor (and I enjoyed his show very much in the 90s) seems *very* out-of-style and dated in 2008 (and the commercial borrowed heavily from his style of comedy what with the churros, showering with the shoes and other quirky details). Sacha Cohen or Chris Rock might have been better choices.
Oh wells.
These ads will be about as successful as the Zune! :P
I think $11 mln is also a bit out of the ordinary. However, don't mess with Seinfeld's sense of humour. I filled many 'thirty minutes' watching Seinfeld and i don't regret a second of it :)
Seinfeld is awesome, he shouldn't be doing this.. lol.. but i guess, if the money is right, the money is right.
-Aidan.