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The People Ready Three Way Conversation

Started by webomatica · 10 months ago

I'm pretty sure advertisers are worried. Eyeballs are moving away from traditional media, and more and more people are using technology to avoid advertising. The advertisers don't control the conversation anymore and are scrambling to figure out how to get that control back. ... Continue reading »

2 comments

  • Elaine Vigneault

    2 years ago

    I think it seriously depends on what you're selling and who your market is. If you want to sell BMWs or laptops or Bermuda vacations, don't buy blogger ads. If you want to sell DIY home improvement books or poker how-to DVDs or books about eBay, blogger ads will work.

    The fact is, the majority of people don't have Tivo and probably never will. It's a luxury for techies. The common man uses stuff like "on demand" TV programming or they deal with the commercials. (I have a Tivo, by the way. It sits in the closet because it doesn't cooperate with the cable company and I hate satellite.)

    Likewise, there are plenty of people who still use cassette tapes and CDs instead of iPods. And so long as iTunes continues to suck, people like me will continue to buy and trade CDs. (I love my iPod, I hate my iTunes.) And there are plenty of people who listen to the radio.

    (PS - The Glitch looks lame to me. But I'm sure plenty of young men will love it. So if that's your target market... advertise there.)
    reply
  • webomatica

    2 years ago

    Hmm, good points. You make me think about how target markets can vary widely. In my instance I might be in a sense paying for the priviledge of not having ads. That actually was a big appeal of cable TV originally - movies with no ads - but you had to subscribe to it.

    I might be a person that would resubscribe to my lapsed newspaper or Wired Magazine subscriptions if it were an ad-free version. It might only be 15 pages long but I'd be willing to pay extra for it :)
    reply

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