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The Art Of The Pitch: Ron Popeil And Steve Jobs

Started by webomatica · 10 months ago

A while back I read the book But Wait! There's More! about Ron Popeil, the infomercial king. It contained one section called "The Art Of The Pitch" that broke down Ron's finely honed sales presentations into discrete elements.

I was struck by how well Steve Jobs' keynote p ... Continue reading »

4 comments

  • Phil

    1 year ago

    Yep, if the iPhone was going to be sent out with a solid flavour injector, I'd have one.

    Nice comparison, do you think Steve Jobs does so well with the formula because he has altered it from crazy, zany infomercial with crowd chanting to a smooth speech with a simple but effective presentation but keeping all the other factors, or because he's selling an iPhone instead of the Showtime Rotisserie Oven?!
    reply
  • webomatica

    1 year ago

    Hi Phil - yeah I'd say it's both. Jobs has definitely smoothed over and honed the presentation so it hardly sounds like a sales pitch, and Apple definitely creates way, way, cooler products.
    reply
  • engtech @ internet duct tape

    1 year ago

    If it wasn't for my hawking of my flavour injector, I don't think my girlfriend would be dating me.
    reply
  • webomatica

    1 year ago

    eng did you have a money back guarantee with that injector? Ah, you're probably past the 30 days.
    reply

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