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Question: If you rent a movie but don't start watching (giving you 30 days to start) and then push that movie to the iPod, does it start the 24-hour thing right then and there? Or does that start when you start watching it on the iPod? How does the iPod know to start the clock without an Internet connection? If you don't sync your iPod for another thirty days, does the movie refuse to play?
Not being able to transfer between the Apple TV and iPods or computers is even worse. You have to decide from the get-go where you want to watch, which is very un-Apple.
Another huge confusion is figuring out which movies are only rentable, which ones are rentable or purchaseable, and which ones are only for purchase. Way too confusing for the average user. Apple should at least create a rental section of the iTunes Store, so you at least know which ones can be rented without clicking them all one by one.
I also found a few movies which were both for rent and sale, but only the rent price showed up. Next to the "buy" button was blank. Mystery price? Very odd.
I suspect Apple will figure most of these these things out soon, and hopefully talk the studios down from the overbearing restrictions eventually.
The Apple TV software update is supposed to arrive in two weeks, by the way. For the person who asked earlier.
I would imagine a lot of these restrictions came from the studio end and not Apple, in order to get all the studios on board. Hopefully, as you mentioned before, the restrictions will relax over time.
Also, in the TOS I did confirm this one-device per rental limitation. So be aware of this if you push your rental to an iPod or Apple TV, or rent on the Apple TV.
"You must be connected to the Service when moving or streaming movies. Once a movie is moved, it is no longer viewable on the sending device. You may only move movies to another device from your Mac or Windows computer. Movies downloaded directly to your Apple TV may not be moved."
What's the download time like on a feature-length movie? And how much space do those files seem to chew up on your iPod Touch? And are the movies formatted in widescreen to take advantage of the Touch and/or iPhone?