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iPhone App: Alchemize
As you say, I've never understood the lense lingo. And this plexo business is ridiculous. Squidoo is also a brand name I just don't get. And frankly, who the hell wants to deal with a "squidoo"? It just sounds unpleasant.
What's most surprising is that the mind behind this site, Seth Godin, is a self-proclaimed marketing maven (well I guess others give him credit for his marketing mightyness). But many have enjoyed taking pot shots at the marketing gurus relative lack of success with squidoo.
But bottom line -- what kind of marketing prowess does squidoo really demonstrate? My own personal opinion is that, despite some formidable traffic, squidoo seems to be hampered by some really bad product and marketing decisions. Just my humble opinion.
That doesn't diminish the utility of them. I think it's more just useful perspective.
I do think that one site that is very squidoo-like but that takes a much more simplified approach is hubpages.com. Check that one out and see how it compares with squidoo. It's very barebones (craigslist-esque in design). But when I visited it for the first time I immediatley "got it", whereas squidoo had some inherent quirkiness that perplexed me.
I guess the "group" label might be needed as the number of "lenses" gets unwieldy... but to me that still doesn't justify calling it a "lens" ... what the heck is that supposed to mean.
I'll say this right off the bat though (and this isn't just bias towards fanpop), but fanpop is way more intuitive to navigate around. I figured it out pretty quickly, while squidoo is more vertical (links, then amazon stuff under it?), and there's no bread crumb so I can get back to the higher level (needed to get back to the "group".... plus the layouts of the pages change between groups and lenses... anyhow... I found it frustrating.
But judging from the way MySpace is designed, there may be no relationship between usability and popularity :)
I guess i'll check out hubpages.com ... maybe that will put me in a better mood!
Search for more Web 2.0 stuff on http://www.web20searchengine.com ;)