DISQUS

Webomatica: Google Needs Help Finding Paid Links

  • lars_christian · 2 years ago
    It's obviously an attempt from Google to seperate sponsored links inside content from regular links. What I don't get is why Google is having such a hard time discovering them, especially since most programs and opportunities require full disclosure.
  • tunequest · 2 years ago
    It would be purely voluntary on the publisher's part, but a rel="sponsored" attribute similar to rel="nofollow" might do the trick.

    That's something that could be picked up and factored by an algorithm.
  • webomatica · 2 years ago
    The implication is that some sites are deliberately making things unclear, meaning they aren't disclosing.