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Google Needs Help Finding Paid Links

Started by webomatica · 10 months ago

So Google is inviting people to report paid links, and a lot of folks are up in arms over it. Naturally, there's much speculation as to why this has come about. Tony Hung wonders if Google doesn't yet have an algorithm that can find paid links. Scoble wonders if this a statement to companies ... Continue reading »

3 comments

  • It's obviously an attempt from Google to seperate sponsored links inside content from regular links. What I don't get is why Google is having such a hard time discovering them, especially since most programs and opportunities require full disclosure.
  • It would be purely voluntary on the publisher's part, but a rel="sponsored" attribute similar to rel="nofollow" might do the trick.

    That's something that could be picked up and factored by an algorithm.
  • The implication is that some sites are deliberately making things unclear, meaning they aren't disclosing.

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