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Book Notes: Twenty Ads That Shook The World

Started by webomatica · 10 months ago

The book Twenty Ads That Shook The World is probably required reading for advertising majors. It's a retrospective of the past century of advertising, and focuses on particular ads that were paradigm shifts in the way commercial messages were crafted and received by the public.

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6 comments

  • I'm not a huge fan of having to put up with ads either, but I do appreciate the brilliant ones. I think ads reflect our society so well and if I had to keep a time capsule, I would gather up ads before I added books or movies or TV shows.
  • Hi Angie, yeah, I also kind of like advertising as a time capsule, especially since they seem to capture the graphic design of the times. Here are two sites with lots of retro ads:

    http://theimaginaryworld.com/page4.html

    http://www.bitlounge.net/retrolounge/advertisin...
  • I'm not much of a TV lover but when I see an ad on whatever media used, I could sense a good one. I love ads for their creativity and the way the ad carries the symbolism. Planning to get a copy of the book. A fine add to my "mini" library at my pod.

    http://vwpartsblog.vdubpartsdirect.com/
  • I’m not much of a TV lover but when I see an ad on whatever media used, I could sense a good one. I love ads for their creativity and the way the ad carries the symbolism. Planning to get a copy of the book. A fine add to my “mini” library at my pod.
    http://www.digitalheadshotsnyc.com/
    http://www.modelingportfolios.net
  • I was stunned by the sexual innuendo of the "1984 Macintosh" commercial. Certainly designed to catch the attention of those football fans who might be sedated by too much food and alcohol!

    However, many adults tell me that they cannot see any sexual content in the "1984 Macintosh" commercial. Can anyone comment on this? What were your reactions?

    Athletic Anya Major runs, chest heaving, breathing deeply, from the effort of lugging that heavy hammer. Showing off long, shapely legs in red-hot short shorts, her breasts bounce and sway in oscillations that are positively hypnotic! Then she pirouettes. With each rhythmic rotation, a pulsating whooshing sound hints at building sexual tension. Releasing the hammer, she lets out an impassioned groan of relief that echoes throughout the hall. Now, plausibly, that moan is purely the result of her relief at exhaling a chest full of stale air, as she had to hold her breath for quite a while, despite her exhausting run, in order to brace her arms for the throw. However, does that moan not sound very much like the erotic vocalizations that some women make, when suddenly reaching a goal of another kind? Or do I have an overactive imagination?

    In my humble opinion, the 1984 Macintosh commercial beats any other commercial for sexual innuendo, even the infamous Clairol "does she or doesn't she" commercial. How did they get "1984" past the censors?

    This 1984 Mac TV commercial came to mind recently, when some of my colleagues in an exercise and stretching class, commented privately on the strangely sensual quality of the vocalizations often heard in class. It seems that some women, students as well as instructors, express their relief at finishing the more tormenting stretches, by letting out the most expressive sighs and moans, in their distinctively feminine voices. I am sure that their intent is only to express relief at finishing the stretch, and elation at achieving their goal. However, to masculine ears, it often sounds like they are expressing delight at achieving something else, altogether!

    Don't their mothers explain this to them? It's like a woman letting the contours of her nipples show on the fabric of her blouse, on a cold day.

    Or perhaps, these gals are deliberately toying with us, like the advertising artists?

    Or perhaps, do I (and a few other men) have an overactive imagination?

    Casey Johns
  • Really these ads were as good as pie
    Tasted more better as you eat
    Liked them more and more as i was them

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