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Webomatica

Entertainment and Tech Digest

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Apple: Movie Download Purchases Are Great, But I Want More Rentals

Started by webomatica · 1 year ago

Apple just announced the availability of more movies in the Apple iTunes Store, many on the same day as the DVD release. It shows the studios may finally be loosening their grip on digital downloads. But despite this great news, I won’t be handing Apple any more money than before. ... Continue reading »

6 comments

jcieplinski
1 year ago

I think it's just a matter of time before the rentals show up on the same day as DVD releases, too. It's all about baby steps.

I do purchase some movies myself; my biggest problem is that the ones I want to buy are usually only available to rent, and the ones I want to rent are often only available to buy. I look forward to a time when all the movies are available for both, and the majority are available in HD, as well.

reply

webomatica
1 year ago

Yep I'm well aware of the necessity of "baby steps" when it comes to the
slow-to-move studios.

One amusing thing is every major complaint I have about Apple TV (small
selection, discrepancy between rentals / purchases, rental window of only 24
hours) are not technological limitations but hangups by the studios - and no
fault of Apple.

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Louis Gray
1 year ago

Not only does Apple need to deliver more rentals, but I think they're missing out on a big opportunity: not just issuing the movies on iTunes the day they hit DVD, but instead, when they hit the theater.

Would you pay $10 to rent a movie that was in theaters now, and then see the price decrease to $5 after it's been out a month, and eventually $3 or so when it leaves the theater? I know I would. I'm not going to the movie theaters at all any more, but sometimes I'd like to see a film when it's brand new.

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webomatica
1 year ago

That's certainly something a lot of consumers would jump at in a heartbeat.
Unfortunately I strongly doubt the movie studios would ever go along with
that idea, as I'm sure some studio execs are terrified it would
"cannibalize" their theater numbers.
They still believe music downloads and rentals "cannibalize" their CD and
DVD sales. Old habits die hard.

Meanwhile, I see a sale is a sale - the format is irrelevant, and I wouldn't
be purchasing many of these movies or seeing them in the theater anyway - so
it's free money the studios are turning down.

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