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Webomatica
Entertainment and Tech Digest
In the midst of this new tech bubble, old Web 1.0 business models are being revived: now we have Amazon's Kindle: a dedicated hardware "eBook" reading device.
For a few years I worked for Gemstar eBook group, formed from the acquisitions of Silicon Valley startups Softbook P ... Continue reading »
For a few years I worked for Gemstar eBook group, formed from the acquisitions of Silicon Valley startups Softbook P ... Continue reading »
1 year ago
1 year ago
For starters, many, many people don't read. Period. More than half the population, I'd guess. So a device that is 99% dedicated to just reading is not going to appeal to them at all. Then there's the portion of the population that reads mostly newspapers, blogs, magazines, and the occasional book. Again, this device has little appeal, as it forces you to pay for RSS feeds and subscriptions to papers that you can get for free on the web already (amazingly stupid). Not to mention that most mobile phones these days are plenty good enough for casual news and RSS reading.
Then there's that small portion of the population that just loves to read books. That would seem to be the target market for the Kindle, but the problem there is that people who are avid book lovers are avid BOOK lovers. They like the physical feel of paper and pages almost as much as they hate most things technological.
Combining books and technology would seem like a good idea in theory, but it won't appeal to many users at all. Which makes all the comparisons to the iPod even more silly. Everyone listens to music. Everyone wants to carry tons and tons of albums at once. Few people want to carry their entire libraries of books everywhere.
The only group of people I can see benefitting from this kind of technology is students. Carrying a Kindle as opposed to 10 textbooks would be awesome (and would offer a huge health benefit, considering how bad those large textbooks are on the back). If I were Amazon, I'd be signing up Universities and getting textbook publishers on board right now. Then maybe as kids get used to reading this way they'll eventually end up being adults who read this way.
In the short term, though, I see this being a complete flop. No target audience, proprietary DRM format (which no one is used to in the book world), too expensive ($399, and you still have to buy the books), and just plain UGLY. Trash the keyboard, make the screen larger, and give it a touch interface, and you may have something that's at least appealing to gadget freaks. Otherwise, chalk up another device that ends up forgotten in a year's time.
1 year ago
But yeah, the market gets even smaller as you point out when considering many die hard bibliophiles are total technophobes, and many early adopters who buy any new device would be more into other forms of entertainment than reading.
The ultimate truth may be that there is not enough of a market for a dedicated eBook device, period, and it's not even worth Apple's efforts to get in on it. In that case, maybe publishers should just stick their books on websites, coat them with ads, and people can check 'em out using Safari or some other browser :)
1 year ago
1 year ago
Apologies for the rant/plugging, but with all the discussion about the Kindle lately I've been astounded that nobody has pointed out that you can already read ebooks perfectly well without being forced to only buy from one store and pay through the nose. I love books as printed books as well, but the price of books in Australia has steadily climbed and the price of ebooks, even with conversion rates, is a significant saving for us. Not to mention that no trees died to feed our reading habit, I can read in bed without disturbing my husband, my PDA syncs to iCal, my shopping list and menus are on it, and best of all, it's small enough that it goes everywhere with me. At any time on a bus, waiting for friends, having lunch, I can whip out my PDA and choose a book from my library. I believe there's even software out there that can convert webpages into a format readable on a PDA complete with images, although I don't recall the name at the moment.
Ahem, apologies again for the rant and oh one last thing. Yes, I can add as many notes as I choose to my ebooks as well :)
1 year ago
1 year ago
8 months ago